Our Team

The people
behind Vendora.

Two founders, one shared belief — that the best venues earn loyalty in the small moments. We built Vendora to make those moments effortless.

About Vendora

Vendora is the trading name of PT Vendora Smart Retail, an Indonesian limited company headquartered in Bali. Vendora installs and operates premium curated vending machines for hotels, beach clubs, wellness retreats and resorts across Bali at no capital cost to the venue, with a 20% revenue participation across both product sales and digital ad revenue.

Ben Barnes, Co-Founder & CEO

Co-Founder & CEO

Ben Barnes

Ben brings close to a decade of retail and operations leadership to Vendora, built entirely inside one of Australia's most complex retail environments: Woolworths Group.

He joined as a Group Manager overseeing clusters of 10–12 stores across SA and WA, before moving into one of the business's most forward-facing roles: State eCom Operations Manager, leading Woolworths eCommerce operations across SA, NT and WA at a time when online grocery was fundamentally reshaping how Australians shop. From there he stepped into Operations Manager for WA leading 54 stores, then Assistant State Manager, then Acting State Director, leading a 193-supermarket network spanning three states.

That range matters. Ben hasn't just run large teams; he's led physical retail, digital commerce, and multi-state operations at scale, from the shop floor up.

Prior to Woolworths, his career spans two of the UK's most recognised retail brands, Sainsbury's and Morrisons, giving him a rare cross-market perspective on what makes retail work at scale: the right products, in the right place, for the right customer.

Outside of Vendora, Ben leads Barnes Estates, a private investment and advisory platform focused on consumer, retail and property opportunities across Australia and high-growth international markets.

Vendora was built on a simple observation. The best venues in the world make everything feel effortless, and the gap between a great guest experience and a frustrated one is often something small. A flat phone battery. No sunscreen. Forgotten earphones. Ben founded Vendora to close that gap, and to give Bali's finest venues a revenue stream that works as hard as they do.

James Hattersley, Co-Founder & CTO

Co-Founder & CTO

James Hattersley

James is the Founder and Executive Director of an International not-for-profit, where he leads the mission, strategy, fundraising, and global team driving the organisation forward.

Before that, he spent over a decade in the UK's social care sector. As an Operations Manager, he held responsibility for the care of people with learning disabilities and autism across multiple cities, leading a team of four area managers and 115 frontline staff through the height of the pandemic. The role covered quality and compliance, regulatory oversight, and a multi-million dollar annual budget.

At Vendora, James leads technology and product. As a web developer and applied AI engineer, he architected the full technology stack underpinning the business, from the customer-facing platform to the proprietary web application managing Vendora's real-time reporting, inventory intelligence, and cashless payment integrations. The operational rigour that defined his work in social care now shapes how every part of the business is designed, deployed, and scaled.